What Ruby can do for you

Ruby Wax. Business is all about trust, without it you don't inspire, motivate or increase productivity. Many leaders are cognitively brilliant, it got them where they are but they may have few skills at gaining trust and creating a relationship. The ongoing theme of dissatisfaction within organisations is that employees feel their leaders are too remote. Some leaders say they weren't born with communication skills; we weren't born knowing calculus or how to play tennis either, these skills of relating can be learned like exercising a muscle. Ruby teaches leaders how to develop this muscle when they are communicating 1-2-1 or in front of large groups using the following five disciplines:

1. Self-awareness: Falling Awake. Before you can understand what someone else is thinking and feeling you have to be aware of yourself and your thoughts and feelings. Leaders high in emotional self-awareness are attuned to their inner signals.

2. Self-management: Using the Brakes. Leaders with self- control find ways to be in command of their own impulses by being aware of their own habits. It's about knowing how to stay calm in a storm so their emotional state doesn't infect the organisation.

3. Social awareness: Reading the Room. The leader is aware of each person's emotional signals, sensing what the other person is actually trying to say, under their words.

4. Relationship management: Working the Room. The leader can adjust their style to shape the outcome of a social interaction sensing what the other person needs moment by moment. When needed the leader can be understanding, commanding, humourous or inspiring.

5. Audience management: Stand up. The leader can create a relationship when communicating with a large audience using all of the above techniques.

Albert Einstein: "We shouldn’t make intelligence our God; it has powerful
muscles but no personality, it cannot lead it can only serve”